If You Could Read My Mind: Device Can Read Emotions Via
Wifi
By Kurtis Bright
Emotion-Reading Technology Has Alarming Implications For Advertising and Law Enforcement
By Kurtis Bright
Emotion-Reading Technology Has Alarming Implications For Advertising and Law Enforcement
The science fiction film “Minority Report” (which was based
on the infinitely better book by Phillip K. Dick) featured Cruise’s character
being creeped on by a seemingly endless stream of targeted advertising as he makes
his way in the sleek, glass-walled world. Screens identify him and offer all
manner of wares targeted specifically at him as he passes by, with life-sized
advertising avatars (advertars?) creepily eyeballing him as he moves down the
street.
However advertising is just the tip of the iceberg as far as
where the next latest gadgetry may be heading, dragging us kicking and
screaming into a stark future stripped of all anonymity. And now a group of
researchers from MIT has developed a machine that can predict people’s emotions
with 87 percent accuracy--simply by bouncing wireless signals off the body of
their subject.
The machine has been called the EQ-Radio, and it achieves
its dubious task by analyzing the heart rate and breathing of the subject based
on the signals it receives after bouncing a signal off of them.
Of course, the same cues can and have been used to predict
people’s emotions; so-called and largely discredited “lie detectors” rely on
similar data. However this is the first machine capable of doing so without
needing to be in contact with the subject--which also implies that it could be
used without the subject’s knowledge.
The device is smaller than a typical WiFi router, and it
fires signals that are bounced off the person and collected. This data is then
fed into a machine-learning algorithm that classifies the person’s emotions as
excited, happy, angry or sad. According to the researchers, the machine’s
accuracy was on a par with similar wired machines.
As scientists often do, the research team was starry-eyed
and rather naïve about the possible misuses of the research, as they gushed
about potential upside uses for the machine: health care systems that could alert
medical staff if it sensed you were starting to become depressed, smart homes
that could automatically adjust lighting and music to match your moods, for
example.
“The idea is that you can enable machines to recognize our
emotions so they can interact with us at much deeper levels,” said Fadel Adib
in an MSN interview.
Neither Adib, who is a doctoral student at MIT who helped
design the machine, nor his colleagues mentioned a couple of other, blindingly obvious
uses for which this technology will almost certainly be employed: advertising
and surveillance.
How about real-time tracking of your emotions as you watch
ads scroll by on the subway--oh, your heart rate increased as you viewed the Victoria’s
Secret ad? More flesh for this guy, please. Or how about the violation of simply
walking through the mall, unwittingly sharing a vast treasure trove of
information of the most personal kind without your consent or knowledge.
It is an advertiser’s wet dream.
Same goes for law enforcement. Even with the failure of the
TSA’s $1 billion behavioral screening program--one which gave results that were
no better than chance--you can bet law enforcement will be quick to jump on board
with this gadgetry.
The possibilities for abuse are almost endless: imagine being
pulled out of line at the airport just for having a bad day, say for being
irritated with your boss, or sad following a bad news phone call from your
family.
Based on that emotional/physical data, the highly-trained professionals
working for the TSA pulling down $9 an hour and often without even a high school
education could shake you down, search your bag and your person--all based on
emotional information gathered without your consent.
They wouldn’t even have to tell you why.
The future has arrived, methinks, and it ain’t pretty.
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